Silver Medal Winner, Success and Motivation, 2012 Axiom Business Book AwardsAn essential guide for mastering failure in order to achieve your goalsSuccess is often just a moment--a goal fulfilled, soon to be replaced with new goals. But failure is the ambitious person's constant companion, often dogging us for months, years or even decades before we finally reach our aim. In the groundbreaking book Why People Fail, Siimon Reynolds, one of the world's most successful entrepreneurs, explores the main causes of failure, in any field, and reveals solutions for overcoming them and creating a successful personal and professional life.Why People Fail offers strategies and ideas for defeating the sixteen most common failure habits such as destructive thinking, low productivity, stress, fixed mindset, lack of daily rituals, and more.* Outlines the common habits that lead to failure and shows how to overcome them* Features dozens of tips and exercises to help increase business and personal success* Written by Siimon Reynolds, an internationally recognized expert on high performance and business excellenceMany people have changed their lives by mastering just one of the timeless principles in this book. Master five or ten and your life will rocket to a totally new level.

Introduction ix1 Unclear Purpose 12 Destructive Thinking 133 Low Productivity 274 Fixed Mindset 415 Weak Energy 556 Not Asking the Right Questions 677 Poor Presentation Skills 818 Mistaking IQ for EQ 959 Poor Self-Image 10710 Not Enough Th inking 12111 No Daily Rituals 13512 Stress 15113 Few Relationships 16514 Lack of Persistence 17515 Money Obsession 18916 Not Focusing on Strengths 203Conclusion 215Recommended Reading 229Acknowledgments 233The Author 235