The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventorsFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.* Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works* Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence* Offers an introduction to IP licensing and enforcement* Now features discussion of critical precedent-setting recent IP cases and proposed patent reformProviding business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

Foreword to the Second Edition viiForeword to the First Edition xiPreface xvAuthor's Note xixAcknowledgments xxiAbout the Authors xxiiiIntroduction: Setting the Stage xxv1 The Big Three: Patents, Trademarks, and Copyrights 12 The Supporting Players: Other Types of IP--Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements 343 Protecting the Fruits of Your Research and Development 474 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence) 545 What is It Worth? Putting a Value on Intellectual Property 706 Make More Money by Sharing (Licensing) 837 Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property 928 Enforcing Your Rights 1049 The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace 16710 The Patent Portfolio and Its Effect on Stock Price 18011 How the Courts Have Changed the Patent Law 18512 Patent Reform 209AppendixesAppendix A: Trademark and Service Mark Application 223Appendix B: Copyright Application 231Appendix C: Confidentiality and Nondisclosure Agreement 239Appendix D: Invention Assignment Form 242Appendix E: Basic IP Audit Questionnaire 247Appendix F: Patent Valuation 249Appendix G: Invention Disclosure Form 270Appendix H: License Agreements 272Bibliography 286Further Reading 287Index 289