Learn the secrets of direct response marketing with the man whocreated the George Foreman Grill campaignIn today's highly competitive, global marketplace, businesseshave to do more than just advertise their products. By takingadvantage of the accountable advertising model that direct responsehas to offer, you can improve your bottom line, build brands, anddevelop lasting relationships with legions of satisfiedcustomers.In Buy Now!, Rick Cesari reveals twenty-five years' worthof insights and methods, enabling you to make the most of directresponse marketing in your business toolkit. Whether you're abusiness owner, executive, inventor, or marketer, Buy Now!gives you the secrets behind the successful campaigns thatcatapulted products into millions of homes.* Find out how to use direct response to create a "self-funding"marketing campaign* Learn the techniques to building offers that will get people torespond to your products* Use "high touch" direct response marketing to build brandequity and drive sales at retail* Find out why large companies like Johnson & Johnson andValvoline are using these concepts for their consumer brands* Cesari has put more companies on the Inc. 500 list offastest growing companies than anyone elseBuy Now! to launch your products and campaigns to newheights-and connect with customers as never before-with Cesari'smarket-leading insights.