This book serves as a key reference not only for biomedical engineers who are looking to launch their products or services in the market but also for budding entrepreneurs willing to explore opportunities in the healthcare domain.

PART I INTRODUCTION. 1 Introduction to Current Healthcare Problems and Unmet Needs. 2 Healthcare Startup Ecosystems around the Globe. PART II CONCEPTION. 3 Idea Generation and Need Analysis for Healthcare Products. 4 Empathy and Personas: Stepping into Customers' Shoes and Understanding Medical Issues. 5 Effective Patient Survey and Understanding Market Competition. PART III DESIGN. 6 Design Thinking and Product Design Process. 7 Visual Design Elements: User Experience (UX) and User Interface (UI) Design. 8 Quality Engineering and Iterative Design Optimisation for Healthcare Products. 9 Design for Healthcare Product Manufacturing. PART IV PROTOTYPING. 10 Minimum Viable Product, Wireframing, and Introduction to App Development. 11 Manufacturing Techniques and Material Selection for Healthcare Product Prototyping. 12 Prototype Functionalisation Using Electronics and Instrumentation. PART V TESTING. 13 Test Marketing. 14 Mechanical Testing and Characterisation of Products. 15 Regulations and Standards: ISO for Healthcare Domain. PART VI SALES, MARKETING, AND COMMERCIALISATION. 16 Introduction to Branding and Brand Awareness. 17 Introduction to Intellectual Property. 18 Ethical and Legal Implications in the Healthcare Industry. 19 Launching a Startup: Rules and Steps. Index.