Beschreibung:
This book is the first scholarly study to explore economic relations between brewers and publicans in the brewing industry over a century.
1.Quest for El Dorado 2. The Mirage of El Dorado: Managers, Beerhouse Keepers and Social Mobility 3. Glimpsing El Dorado: The Personal Interview 4. Entering El Dorado: Qualifying as a Publican 5. Critics of El Dorado 6. Upholders of El Dorado 7. Saving El Dorado: Paternalism as a Last Resort 8. Challengers to El Dorado: Progressive Brewers 9. New Perceptions: Retailers, Class and El Dorado 10. Pub Turnover: El Dorado's Achilles Heel