Using the analogy of an orchestra, the book looks at the ways in which the Party-state conducts communications in China.

1. Orchestrating thinking in China 2. Internet censorship system in China: A functioning digital panopticon 3. Political control, media marketisation, and news production 4. The American other and China's big screens 5. Public relations, persona building, and national identity construction in China: A case study of 'The Chinese Dream' 6. Constructing a discourse of 'Red merit': The orchestrated communication of China's Red collectors 7. The construction of patriotism in primary school Chinese language textbooks 8. Orchestrating opinions: A case study of mainland Chinese responses to Hong Kong's mass protests 9. The discursive battle over public participation in China 10. "Our sugar daddy can never control us": Television professionals negotiate with market forces in Chinese entertainment shows 11. Digital business governance: The algorithm design of the short video-sharing application - Tik Tok 12. Male anxiety and self-victimisation: Chinese young men's perception of gender dynamics and intimacy 13. Neoliberal femininities in China: The conflicting gender discourse of transgender celebrity, Jin Xing