Marketing Projects
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ISBN-13:
9781032474809
Veröffentl:
2023
Erscheinungsdatum:
21.01.2023
Seiten:
276
Autor:
Olivier Mesly
Gewicht:
412 g
Format:
233x157x18 mm
Sprache:
Englisch
Beschreibung:
Knowing your market ahead of time can make for considerable savings and profit for those who can capture a market with their projects. The present book provides an in-depth description of the marketing of projects that helps projects succeed in the market. While marketing theory is a subject that has been studied countless times, there are no bo
I General Introduction. What is Marketing? What is Marketing Management? What is a Project? What is Marketing Feasibility of Projects? What Do Marketing Experts, Project Managers, and Clients Have in Common? Testimonials. Conclusion. Bibliography. Appendix 1: A Short Description of the Exercises Used during Our Seminars. Appendix 2: The Core Psychodynamic Model. Appendix 3: Arguable Errors Found in Marketing Project Management Literature.
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