Mountain Resort Marketing and Management
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ISBN-13:
9781032064048
Veröffentl:
2024
Erscheinungsdatum:
29.01.2024
Seiten:
194
Autor:
Armelle Solelhac
Gewicht:
304 g
Format:
234x156x11 mm
Sprache:
Englisch
Beschreibung:
Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry.
1. Introduction. Part I: The structure of supply in ski resorts. 2. The development of mountain tourism: Historical and economic landmarks. 3. Primary markets for winter sports: A macro-economic approach. 4. Current issues in resort management: A micro-economic approach. Part II: Commercializing mountain resorts and managing customer expectations. 5. Commercializing mountain resorts: Strategies and tactics. 6. The customer experience: From need, to purchase, and experience to loyalty. Part III: Mountain tourism in the post Covid-19 era and tourism forecasts for 2035. 7. The Covid-19 crisis: A new start for the mountain tourism industry? 8. The top five trends in mountain tourism set to emerge by 2035. 9. Conclusion.
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