Interconnecting the concepts of sustainability, innovation and societal transformation, this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future, and also identifies the difficulties and challenges along the way.

1. Business Transformation for a Sustainable FuturePart I: From firm-centric business to a broader sustainable business transformation 2. A Challenge-driven business ecosystem: Addressing Fossil-Free Transformation 3. The Circular Economy and Values based Sustainability Business Practice: People & Planet Positive at IKEA 4. Sustainable business practice for Transformative Change: The Case of Eataly Part II: The role of the individual in business and social transformation 5. Designing for Transformative Collaboration in Complex Service systems 6. Steering Towards Happiness in Sustainable Travel 7. Transforming People's Lives and World for the Better: The New Purpose of Marketing Part III: Base of the Pyramid thinking for transforming business-societal practice 8. Advancing Service Research at the Base of the Pyramid: A Service Ecosystems Perspective 9. The Integrative Justice Model as a Challenge-Driven Normative Framework for Sustainable and Just Business Practice 10. Innovative Applications for Transformative Justice for Quality of Life Part IV: Implications for a broader societal perspective for challenge-driven transformation practice 11. Marketing ethics and Corporate Social Responsibility for a Broader Societal Perspective 12. PRIME: impact for transformative change 13. Implications for Challenge-Driven Business and Societal Transformation