Beschreibung:
A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
Introduction: Certainty and the Digital Dawn 1. The End of Certainty 2. The New Ascendancy 3. The Media Coup 4. The Rise of the Machine 5. Ambiguity and the Information Superhighway 6. Following the Eyeballs 7. Reimagining the Advertising Agency CODA: Perpetual Uncertainty in the New Digital Age