Business Analytics, is driven by an increasing demand from the real world. This book reviews advances in data analytics and business intelligence that assists industries in problem-solving exercises, with a view to driving competitive advantage.

SECTION I: OPERATIONS AND SUPPLY CHAIN ANALYTICS. Wholesale Price Strategy of a Manufacturer under Collusion of Downstream Channel Members: A Game-Theoretic Approach. AI and ML in Supply Chain Decision Making - A Pragmatic Discussion. Assessing Relations of Lean Manufacturing, Industry 4.0 and Sustainability in Manufacturing Environment. Role of Artificial Intelligence in Supply Chain Management. Impact of Blockchain in Creating Sustainable Supply Chain. Exploring Adoption of Blockchain Technology for Sustainable Supply Chain Management. SECTION II: DATA MINING, COMPUTATIONAL FRAMEWORK, AND PRACTICES. Mathematical Model of Consensus and its Adaptation to Achievement Consensus in Social Groups. Data to Data Science: A Phenomenal Journey. Application of Algorithm on Computational Intelligence and Machine Learning for Product Design: Emerging Needs and Challenges. SECTION III: BUSINESS INTELLIGENCE AND ANALYTICS APPLICATIONS. HR ANALYTICS: Galvanizing the Organizations with Prowess of Technology. Marketing Analytics - Concept, Applications, Opportunities, and Challenges Ahead. Effect of Social Media Usage on Anxiety During a Pandemic: An Analytical Study on the Young Adults. An Exploratory Study of Understanding Consumer Buying Behaviour Towards Green Cosmetics Products in the Indian Market. Analytical Study of Factors Affecting Adoption of Blockchain by Fintech Companies. A Study of the Performances of Small Cap, Large Cap and Banking & Financial Sector Funds of Nippon India AMC, ICICI Prudential AMC and Tata AMC.