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Strategic Crisis Communication
ISBN-13:
9781000896855
Veröffentl:
2023
Seiten:
258
Autor:
James O’Rourke
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis.
1 A Few Important Distinctions. 2 Be Strategic in Your Planning. 3 Set Up a Rapid Response Team. 4 Get the Facts . . . Fast. 5 Determine the Real Problem. 6 Put Someone in Charge. 7 Activate the Crisis Communication Team. 8 Develop a Strategy. 9 Establish Goals. 10 Centralize Communication. 11 Consider All Stakeholders, All Markets You Serve. 12 Expect the Best, Plan for the Worst. 13 Communication Is Your Primary Tool in a Crisis. 14 The Importance of Being Earnest. 15 Put Your Employees First. 16 Engaging with Legacy Media. 17 Responding to News Media Inaccuracy. 18 Deploy Your Websites. 19 Social Media Has Changed the Crisis Communication Landscape. 20 Ten Best Practices in Crisis Communication
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