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Business Strategy and Competitive Advantage
ISBN-13:
9781000852783
Veröffentl:
2023
Seiten:
208
Autor:
Jovo Ateljevic
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter's contribution to the field of strategic management. It addresses key changes and challenges in the global business environment.
1. Shifting Paradigms in Business Competition 2. Porter's Contribution to Strategic Management 3. Competitive Advantage 4. Analysis of the Environment: Porter's Concept of 5 Competitive Forces Strategic analysis of the environment 5. Corporation Analysis: Porter's Value Chain Concept 6. The Corporation and Environment Interaction: Porter's Concept of Generic Strategies 7. Porter's New View on Competitive Advantage: Green and Competitive
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