Beschreibung:
A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya.
1. Introduction 2. Business Environment 3. Kenya's Economic History, Legal system, Business financing and business types 4. The Political Climate 5. The Economic Climate 6. Cultural Issues Affecting Business Activity in Kenya 7. Establishing a Business in Kenya 8. The Marketing Process 9. Future Trends and Conclusions