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Advanced Theory and Practice in Sport Marketing
ISBN-13:
9781000622713
Veröffentl:
2022
Seiten:
336
Autor:
Eric C. Schwarz
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.
Prologue: Introduction to the Theory and Practice of Sport Marketing, 1. Situation Analysis of Sport Marketing, 2. Developing the Strategic Sport Marketing Structure, 3. Research and Analytics-Driven Information Systems, 4. Understanding Sport Consumer Behavior, 5. Product and Service Design and Quality, 6. Pricing Structures and Strategies, 7. Positioning and Distribution of Products and Services, 8. Branding and Sport Brand Management, 9. Sales and Customer Service, 10. Sport Marketing Partnerships: From Prospecting to Activation, 11. Non-Digital Communications and the Sport Promotional Mix, 12. Digital Marketing Communications and Technologies, 13. Generating Impacts through Destination Sport Marketing, 14. Emotional Intelligence in Sport Marketing, Epilogue: Covid-19 and Post-Pandemic Sport Marketing
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