Beschreibung:
Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education.
1. Introduction: Framework Used for Each Case Story 2. Improving Public Health 3. Preventing Injuries 4. Protecting the Environment 5. Engaging Communities 6. Enhancing Financial Well Being 7. Supporting Educational Milestones Epilogue