The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids, in order to create distinct value for consumers, and develop resilient and sustainable economies.

PART I - Beyond COVID-19 1. Embracing the New Normal: Guidelines for Small Businesses in Emerging Economies 2. Vaccinating the World: Social Influencers and COVID-19 Advocacy 3. Applying Agile Principles in Institutions of Higher Learning: Lessons from the COVID-19 Pandemic PART II - Doing Business in Emerging Economies: Reflections and Future Directions 4. Emerging Trends in Digital Transformation in the Public Sector for Service Innovation 5. Old Roots into New Trees: Artisan Entrepreneurship in Cyprus 6. The Missing Links for Project Success: Evidence from an Emerging Economy 7. When Internationalization Goes Awry: The Separation of Policy and Practice in Intellectual Property PART III - Managing the Consumer Expectations and Behavior 8. Leveraging Cultural Artifacts in Corporate Branding in a Developing Economy 9. Assessing the Mobile Money Value Creation in the Agriculture Value Chain: Evidence from a Developing Economy 10. Examining Fintech Adoption in the Banking Sector of a Developing Country Part IV - Developing Resilient Economies and Institutions 11. A Scientific Decision-Making Framework to Aid the Selection of Leadership Styles for Project Success 12. What Factors Drive Ethical Decision-Making of Prospective Accountants? 13. The Motivation to Engage in Fraud by Individuals at the Workplace 14. Developing a Nexus Managerial Resilience using Spiritual Intelligence: An Investigation towards Malaysia's Transformation into Industry 4.0 15. From Cradle to Maturity: How Digital Enterprises in Developing Economies Strategize to Survive PART V - Innovation and Healthcare 16. "Get Checked. Go Collect" - Improving Patients' Access to Chronic Medication 17. Predictive Model for Early Detection of Mother's Mode of Delivery with Feature Selection 18. Decomposing Performance Assessment of Health Systems Towards Greater Resilience and Sustainability in Africa 19. Rethinking Patient Empowerment through Online Patient Portals for Managing Diabetes and Hypertension in Ghana 20. Innovation and Healthcare in the Next Decade PART VI - Making Higher Education More Responsive 21. Deploying a Computer-based Registration System in Developing Economy: Lessons Learned 22. Towards Improving Students' Academic Engagement: The Role of Educational Technology 23. Towards Building Organizational Resilience to Social Engineering among Higher Educational Institution Professionals 24. Professional Accounting Students' Intention to Continuously Use E-Learning in COVID-19 Era