|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Elderly Consumers and Retail Sales Personnel
Examining Knowledge, Attitudes and Retail Service Satisfaction
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781000526172
Veröffentl:
2021
Seiten:
148
Autor:
Julie Johnson-Hillery
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.
Chapter I. Introduction Chapter II. Review of Literature Chapter III. Methodology Chapter IV. Data Analysis and Results Chapter V. Discussion
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
