Beschreibung:
This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
1. Intelligent user interfaces (IUIs): The next generation of digital communication 2. Immersive communication: Virtual and augmented realities 3. Artificial intelligence, emotions,and trust: Feeling is believing 4. Walk like us? Listening and learning interfaces 5. From talking to persuasion: Obstacles and opportunities 6. PR and the interface 'face': Harnessing hyper-personalised persuasion