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Innovation Sucks!
ISBN-13:
9781000326079
Veröffentl:
2021
Seiten:
194
Autor:
Alan Watkins
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
This book turns on its head some of the 'received truths' of innovation management. Innovation is still the solution for future prosperity and it remains a potent force for competitive advantage, but business and government must get better at it. This book shows us how.
Introduction PART ONE: THE CURRENT APPROACH TO INNOVATION 1. Traditional 'Innovation' & Why It Fails 2. Focusing on the Problem may be the Problem PART TWO: THE IMPELLER APPROACH UNPACKED 3. Start with the Solution 4. The Role of the Bee 5. How to Identify and Create More Bees 6. Other Players in the Innovation System 7. Getting to Market 8. Sale or Scale to Sustainable Growth 9. The Impeller Future
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