This new edition is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism and social network analysis.

Part 1: The Context of Sport Management Research; 1. The Nature and Usefulness of Qualitative Research for Sport Management; 2. Research Paradigms and Methodology in Qualitative Sport Management Research; Part 2: Planning the Sport Management Research Process; 3. Sampling in Qualitative Research; 4. Establishing Reliability and Validity in Qualitative Inquiry; 5. Reflexivity in Sport Management Research; 6. Research Ethics for Qualitative Sport Management Research; Part 3: Foundations of Sport Management Research; 7. Methods of Data Collection for Sport Management Research; Part 4: Analysing the Sport Management Data; 8. Modes of Analysis in Sport Management Research; Part 5: Paradigms Used in Sport Management Research; 9. Action Research and Sport Management Research; 10. Deconstruction in Sport Management Research; 11. Case Study in Sport Management Research; 12. Discourse and Critical Discourse Analysis and Sport Management Research; 13. Ethnomethodology and Sport Management Research; 14. Ethnography and Sport Management Research; 15. Emerging Ethnographies and Sport Management Research; 16. Gender Theories and Sport Management Research; 17. Grounded Theory and Sport Management Research; 18. Narrative Inquiry in Sport Management Research; 19. Phenomenology and Sport Management Research; 20. New Directions for Sport Management Research, Part 6: Digital Tools for Qualitative Research; 21. Social Media Research Methods in Sport Management; Part 7: Writing the Sport Management Research Report; 22. Research Preparation and the Sport Management Research Report