|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Communication Research Measures
ISBN-13:
9781000149388
Veröffentl:
2020
Seiten:
416
Autor:
Rebecca B. Rubin
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.
Contents: Introduction. Part I: Measurement Trends and Issues.P. Kearney, M.J. Beatty, Measures of Instructional Communication. R.B. Rubin, E.E. Graham, Measures of Interpersonal Communication. A.M. Rubin, E.M. Perse, Measures of Mass Communication. C.W. Downs, S. DeWine, H.H. Greenbaum, Measures of Organizational Communication. Part II: Measure Profiles.
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
