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Timeless Leadership Truths
ISBN-13:
9781000134728
Veröffentl:
2019
Seiten:
256
Autor:
Norton Paley
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
The origins of business strategy are found in military applications. Generals throughout history faced formidable challenges as they crafted plans to outmaneuver competing forces, acquire territory, and gain power. Similarly, business leaders also look to outmaneuver their rivals as they enter new markets against entrenched competitors, secure a strong market position, and expand their companies' influence. Although the destructive aspects of war are not present in business, there is a reasonable parallel, such as the bankruptcies of once-mighty companies, which resulted in layoffs of thousands of employees and the closings of numerous plants. Then there was the devastating economic impact and societal disruption that created demoralizing misery among large groups of individuals in once-flourishing areas worldwide.
Introduction.Part 1: OriginsChapter 1: Sun TzuChapter 2: Carl von ClausewitzPart 2: ApplicationsChapter 3: Activating a Business Strategy: Developing a Strategic Business PlanChapter 4: Origins and Applications of the Digital Age OrganizationAppendix: Evaluating Your Organization's Readiness
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