This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

Part I: Introduction to Sports Business Management 1. Decision Making: A Structured Approach 2. The World of Sports and its Business Ecosystem 3. Global Sporting Bodies, Federations, and Associations Part II: Stakeholders 4. Leagues 5. Professional Athletes and Players' Associations/Unions 6. Clubs, Management, and Valuation 7. Club Player-Side Decision Making 8. Esports 9. College Sports I: Overview and NCAA Decision Making 10. College Sports II: Conference and College Level Decision-Making Part III: Applications 11. Building Sports Engagement 12. Sport Marketing 13. Sports Sponsorship I: Strategy 14. Sport Sponsorship II: Activation, Evaluation & Servicing 15. Athlete Sponsorship, Endorsement, and Branding 16. Sporting Events and Mega-Events 17. Ticket Pricing and Venue-Related Revenue Streams 18. Building New Venues and Venue Management 19. Sports Gambling and Fantasy Sports 20. Sports Content Distribution: Broadcasting, Cable and OTT's 21. Networks and Sport Content 22. Crisis Management