Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. This edition bases the discussion of cultural tourism in the theory and practice of cultural and heritage management.

Part A Setting the context. 1 Introduction: defining cultural tourism. 2. Challenges in achieving sustainable cultural tourism. 3. Issues, benefits, risks and costs. Part B Cultural Assets. 4. Cultural heritage management principles and practice (with special reference to World Heritage). 5. Tangible Cultural Heritage. 6. Intangible cultural heritage and creative arts. Part C Tourism, the tourist and stakeholders. 7. How tourism works. 8. The cultural tourism market: a cultural tourism typology. 9. Tourism attraction system, markers and gatekeepers. Part D Products. 10. Cultural tourism products. 11. Assessing product potential. 12. Market Appeal/Robusticity Matrix: a site specific auditing tool. Part E Operationalization. 13. Framework for understanding what is necessary for a successful attraction. 14. Applying planning and management frameworks. 15. Experience creation. Epilogue.