Inside The Bottle
People, Brands, and Stories
Paperback
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ISBN-13:
9780997618105
Veröffentl:
2016
Einband:
Paperback
Erscheinungsdatum:
14.12.2016
Seiten:
246
Autor:
Arthur Shapiro
Gewicht:
362 g
Format:
229x152x13 mm
Sprache:
Englisch
Beschreibung:
Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry's leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro's experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It's about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It's about how a successful industry has evolved and been fashioned.
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