What if the business guru's were wrong?

1-Foreword - James Tuckerman; 2-What if the Business Gurus Were Wrong; 3-Lens 1: Standpoint; 4-Why The Simple Manifesto?; 5-The Simple Agents (SAs); 6-The Creativity Thief; 7-Parties of Many, Parties of One; 8-What I Learnt from an Ice Addict; 9-The Standpoint Shift; 10-A New Sales Standpoint; 11-Dream Settings; 12-What's Your Centre?; 13-Eliminate Confusion; 14-Simplify Your Vision; 15-Wisdom of the Heart; 16-Reinventing Your Vision; 17-Standpoint Theory; 18-Lens 2: Nonconformist; 19-The School of the Con-Artist; 20-What About the Haters?; 21-Personality and Perceptions; 22-Sacking Your Customers; 23-Loyalty and Broken Promises; 24-What I Learnt Growing up in a Cult; 25-Question Authority; 26-Mind-Numbing Market Research; 27-Make Your Competition Irrelevant; 28-Unconventional Customer Profile; 29-Networking Event Blunders; 30-Eliminate Options; 31-The Imperfectionist; 32-Lens 3: Approach; 33-Get Stuff Done by Eliminating Tasks; 34-Being a Start-up is No Excuse!; 35-Movements and Momentum; 36-Branding Lies & Logo Design; 37-What You Don't Know Can Hurt You; 38-Simple Website Marketing; 39-Landing Page Experiments; 40-Search Engine Optimisation and the Magic Bullet; 41-Lens 4: Position; 42-Content Marketing for Mortals and Machines; 43-The Social Media Revolution; 44-Swimming Against the Stream; 45-Collaboration Learnt the Hard Way; 46-Shrinking for Simple Growth; 47-The SAs Dream Team; 48-Clumsy Corporates; 49-The Power of Small; 50-The Simple Manifesto 2.0;