Do You Compute: Selling Tech from the Atomic Age to the Y2K Bug 1950-1999
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ISBN-13:
9780991619825
Veröffentl:
2019
Erscheinungsdatum:
30.11.2019
Seiten:
240
Autor:
Ryan Mungia
Gewicht:
1502 g
Format:
261x214x30 mm
Sprache:
Englisch
Beschreibung:
Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more.
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