America’s Greatest Brands: America’s Most Treasured and Enduring Brands
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ISBN-13:
9780989979023
Veröffentl:
2017
Erscheinungsdatum:
28.07.2017
Seiten:
90
Autor:
Bob Land
Gewicht:
1039 g
Format:
343x251x15 mm
Sprache:
Englisch
Beschreibung:
-This series is essential reading for anyone interested in brand management, product management, advertising, marketing or public relations -Contains a range of case studies, and expert insights from the American Brands Council America's Greatest Brands covers the history, innovations, recent developments, brand values, green initiatives, and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. A special section of the book pays tribute to America's Great Classic Brands: brands that are over 100 years old and still going strong. Contents: Foreword, American Brands Council, Brand Case Studies, Brand Guardians, Index.
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