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Be Unique or Be Ignored
ISBN-13:
9780974501758
Veröffentl:
2013
Seiten:
166
Autor:
Marc H. Rudov
eBook Typ:
EPUB
eBook Format:
Windows
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
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