Be Unique or Be Ignored
The CEO's Guide to Branding
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ISBN-13:
9780974501734
Veröffentl:
2013
Einband:
Paperback
Erscheinungsdatum:
11.11.2013
Seiten:
166
Autor:
Marc H. Rudov
Gewicht:
251 g
Format:
229x152x10 mm
Sprache:
Englisch
Beschreibung:
Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
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