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229x152x6 mm

Small businesses and professionals can profit from direct mail...on a shoestring budget. Direct mail is not the exclusive domain of big hitters like Publishers Clearinghouse and Victoria's Secret. Small businesses can tap into the same gold mine without spending thousands of dollars on copy writers, designers, printers and postage. You can place a powerful marketing message directly into the hands of highly qualified prospects for as little as 50" per contact. Larry Mersereau's newest book; Post Card POWER, shows you how to assemble a qualified mailing list, design and write post cards that will hit them between the eyes with your message, and demand response. Mersereau is the author of the small business classic; Shoestring Marketing, and the more recent; How to Create your own POWERFUL Ads and Promo Pieces.

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