Successful Marketing Strategy for High-Tech Firms
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ISBN-13:
9780890068540
Veröffentl:
1998
Erscheinungsdatum:
01.07.1998
Seiten:
288
Autor:
Eric Viardot
Gewicht:
513 g
Format:
237x159x21 mm
Serie:
Artech House Technology Manage
Sprache:
Englisch
Beschreibung:
This book helps the reader to understand and apply essential marketing principles for success in designing high-tech product marketing strategies. It helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.
What is high-tech marketing?; corporate and marketing strategy in the high-technology industry; knowing customers and markets; understanding competitors; selecting markets; product strategy; pricing high-technology products; communication strategy for high-technology products; distributing and selling high-technology products; the postion of marketing within high-technology companies; key success factors of a marketing department in a high-technology company; the marketing plan.
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