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Friends, Followers and the Future
How Social Media are Changing Politics, Threatening Big Brands, and Killing Traditional Media
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780872865624
Veröffentl:
2012
Seiten:
286
Autor:
Rory O’Connor
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
There's a revolution going on, as ever-accelerating developments in digital information technologies change nearly every aspect of how we live, work, play, do business and engage in politics. Share and share alike-the numbers say it all as billions of people worldwide flock to online media and use social networks to discover and spread news and information.
CONTENTS Introduction 1. Share & Share Alike: The Rise of Social Media2. Brands, Cesspools and Credibility 3. Can Brands Be Trusted?4. The Facebook Decade: F8=Fate (Plus interview with executive)5. The Death of Privacy (Plus Sidebar on Timeline)6. YouTube: Thirty Five Hours A Minute 7. Twitter: News No Longer Breaks, It Tweets (Plus interview with co-founder) 8. Google Loses Its Buzz9. The New Wave of Media Researchers10. Public Displays of Connection: Social Media & Social Capital11. Politics 2.0 12. The Daily Me vs. The Daily We 13. The Death of Media Brands Conclusion: Friends, Followers & The Future
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