MAKE YOURSELF A "YES" MAGNETYou've finally plucked up the courage to ask for something. The afternoon off. A pay rise. Then comes that crucial moment where you wait with baited breath for the response. It's tense, but it doesn't have to be. You just need to master the art of 'the ask'.Taking a direct, light-hearted, wholly practical approach, Haider Imam zooms straight in on that moment of truth providing a set of proven tools and techniques for getting to 'yes,' every time. He instils readers with the confidence to ask bigger, more often and even ask for the impossible - and to get it.* Based on sound psychological principles, Straight To Yes! offers tonnes of winning ways to make requests that get you to 'yes'* Wholly practical in style and content, the book features accessible, straightforward techniques readers can put into action immediately* Designed for quick-reference while on the move, it affords instant access to specific, step-by-step, single-page techniques as needed

Introduction: Why Getting "Straight to Yes!" is So Relevant Today 11 Asking: The "Inner Game" 112 Getting Ready for the Ask 21Part One - Asking with Frames in Mind 333 Consistency 374 Same and Different 495 Ready for Business 656 The Way We See It 79Part Two - Asking with Tribes in Mind 877 Body Talk 918 The Name's Bond . . . Social Bond 1059 The Wider Tribe 11910 Progressive Feedback Loops 133Part Three - Asking with the Brain in Mind 14311Th e Loss and Pain Brain 14712 Reactance 16113 Pattern Breakers 16914 Priming 179Part Four - Commencement 19315 Actively Re8 ect 19516 Good Integrate! 19917 Some Asks to Avoid 20318 Making Sure It Sticks 2073 . . . 2 . . . 1 . . . Commence! 211About the Author 213Acknowledgements 215References 217Index 227