Beschreibung:
Suitable for students of strategy at Undergraduate, Masters and MBA level, professionals involved in strategic decision making and anyone interested in how strategy works.
Once Upon A Time ...Chapter 1: Planning the Future in Turbulent EnvironmentsChapter 2: Strategy = Understanding What's Outside the FirmChapter 3: Strategy = Understanding What's Inside the FirmChapter 4: Strategy Is Dead. Long Live Scenario Planning!Chapter 5: Strategy = Emergence and Rational PlanningChapter 6: Strategy Is What Strategists Do! Strategy as PracticeChapter 7: Gaps, Rhetoric and RealitiesIn Conclusion...The Futures of Strategy