`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management

Marketing Disequilibrium - Douglas Brownlie et al On Redress and RestorationPART ONE: MARKETING PHILOSOPHYPostmodernism - Stephen Brown The End of Marketing?Commentary - Gibson BurrellPART TWO: REDEFINING MARKETSFrom Marketing to Societing - Bernard Cova When the Link Is More Important than the ThingExchange, Institutions and Time - Luis AraujoCommentary - Robin WensleyPART THREE: REFRAMING CONSUMERSSymbolic Meaning and Postmodern Consumer Culture - Richard ElliottIt's a Matter of Time - David Knights and Pamela Odih The Significance of the Women's Market in ConsumptionCommentary - Morris HolbrookPART FOUR: MARKETING ETHICSMorality and the Marketplace - Robert Grafton Small An Everyday Story of Consumer EthicsTheory, Ethical Critique and the Experience of Marketing - William P Hetrick and Hector R LozadaCommentary - Peter BinnsCommentary - Stephen FinemanPART FIVE: THE MARKETING PROFESSIONThe Process of Inter-Professional Competition - P[um]aivi Eriksson A Case of Expertise and PoliticsOn the Idolization of Markets and the Denigration of Marketers - Hugh Willmott Some Critical Reflections on a Professional ParadoxCommentary - Michael ThomasPART SIX: MARKETING PEDAGOGYResearch, Rhetoric and Reality - Sally Dibb and Philip Stern Marketing's TrifidResearch in Marketing - Gilles Laurent and Bernard Pras Some Trends, Some RecommendationsCommentary - Gerry Zaltman