Building National Campaigns
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ISBN-13:
9780855985745
Veröffentl:
2007
Erscheinungsdatum:
15.12.2007
Seiten:
116
Autor:
David Dalton
Gewicht:
295 g
Format:
246x188x8 mm
Sprache:
Englisch
Beschreibung:
This book will be of interest to all campaigning individuals and organisations, not just those working on labour rights. The analysis includes learning points and examples of good practice. The authors describe and analyse what happened in five campaigns in Colombia, Morocco, Nicaragua, Sri Lanka, and the United States
Introduction 1. Contexts The case-study countries compared The case-study campaigns 2. Building an alliance Overview; History; Leadership; Membership; Decision-making; Trust; Strengths; Research; Funding; Summary; Key points 3. Developing a strategy Overview; Starting from here; Identifying the problem; Defining a solution; Targets; Audiences; Actions; Timing; Summary; Key points 4. Incorporating gender equality Overview; Women and men: changing power relations; Workers; Women's-rights organisations; Gender equality in the alliances; Summary; Key points 5. Using the media Overview; The media; Press releases; Press conferences; Events; Visual images; Cultivating links with journalists; Do it yourself; Appropriate media; Summary; Key points 6. Developing policy Overview; Research; Discussion; Publication; International; Summary; Key points Conclusion
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