Beschreibung:
A cultural and historical analysis of the interest in subliminal messages in media, seen as a form of vernacular critique.
Acknowledgments xiList of Illustrations xiiiPrologue: Black Magic on Mars 11. Subliminal Communication as Vernacular Media Critique 132. Mind, Media, and Remote Control 433. The Swift View 654. Mind-Probing Ad-Men 915. Crossing the Popular Threshold 1116. The Hidden and the Overload 1337. From Mass Brainwashing to Rapid Mass Learning 1658. Textual Strategies for Media Saturation 1939. Critical Reasoning in a Cluttered Age 227Notes 239Bibliography 267Index 291