"This is an extraordinarily important treatment of Mexico's cultural history."--John Mason Hart, author of "Empire and Revolution: The Americans in Mexico since the Civil War"

Acknowledgments ixIntroduction: Tourism Studies and the Tourism Dilemma / Dina Berger and Andrew Grant Wood 1The U.S.-Mexican War and the Beginnings of American Tourism in Mexico / Andrea Boardman 21Teotihuacán: Showcase for the Centennial / Christina Bueno 54On the Selling of Rey Momo: Early Tourism and the Marketing of Carnival in Veracruz / Andrew Grant Wood 77Goodwill Ambassadors on Holiday: Tourism, Diplomacy, and Mexico-United States Relations / Dina Berger 107Behind the Noir Border: Tourism, the Vice Racket, and Power Relations in Baja California's Border Zone, 1938–65 / Eric M. Schantz 130Fun in Acapulco? The Politics of Development on the Mexican Riviera / Andrew Sackett 161Colonial Outpost to Artists' Mecca: Conflict and Collaboration in the Development of San Miguel de Allende's Tourism Industry / Lisa Pinley Covert 183José Cuervo and the Gentrified Worm: Food, Drink, and the Touristic Consumption of Mexico / Jeffrey M. Pilcher 221Cancún and the Campo: Indigenous Migration and Tourism Development in the Yucatán Peninsula / M. Bianet Castellanos 241Marketing Mexico's Great Masters: Folk Art Tourism and the Neoliberal Politics of Exhibition / Mary K. Coffey 265Golfing in the Desert: Los Cabos and Post-PRI Tourism in Mexico / Alex M. Saragoza 295The Beach and Beyond: Observations from a Travel Writer on Dreams, Decadence, and Defense / Barbara Kastelein 320Conclusion: Should We Stay or Should We Go? Reflections on Tourism Past and Present / Andrew Grant Wood and Dina Berger 371Contributors 385Index 387