Beschreibung:
Cultural history of the flower trade in New York City and the transformation of the cut-flower industry into a global commodity system.
Acknowledgments viiIntroduction 11. Tastes, Traditions, and Trade, 1870-1970 152. Favored Flowers: Growers and Traders, 1870-1970 333. Fresh Flows: Global Flower Growing, 1970-2005 554. State and Structure: Floriculture in a Global System 745. Cultivating the Global Garden: Local Growers in a Global System 976. Specialty and Abundance: Middlemen in a Changing System 1307. Risk and Relationships: Middlemen Strategies 1638. Self and Signs: Flower Consumers 192Conclusion 227Notes 235Bibliography 277Index 291