Branded Conservatives

How the Brand Brought the Right from the Fringes to the Center of American Politics
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ISBN-13:
9780820474656
Erscheinungsdatum:
30.04.2007
Seiten:
364
Autor:
Kenneth M. Cosgrove
Gewicht:
506 g
Format:
228x151x22 mm
Sprache:
Englisch
Beschreibung:

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
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