Ad Hoc Arabism

Advertising, Culture, and Technology in Saudi Arabia
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26,40 €*

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ISBN-13:
9780820474458
Seiten:
176
Autor:
Roni Zirinski
Gewicht:
270 g
Format:
230x160x0 mm
Sprache:
Englisch
Beschreibung:

Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.
Exklusives Verkaufsrecht für: Gesamte Welt.

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