Early Warning
Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
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ISBN-13:
9780814432068
Veröffentl:
2011
Einband:
Paperback
Erscheinungsdatum:
29.12.2011
Seiten:
288
Autor:
Benjamin Gilad
Gewicht:
442 g
Format:
234x156x16 mm
Sprache:
Englisch
Beschreibung:
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.
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