Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals draws on a lifetime of study and practice by its authors to cover a vast array of topics: techniques for interviewing, covering, and writing hard news stories, features, columns, and arts reviews; what public relations is, what it is not, and how it interrelates to newswriting; speech ghostwriting and preparing corporate spokespersons for crises, briefings and hostile interviews. Working the Story also includes eminently practical appendices on everything from keyboard shortcuts to common word definitions and usages in news reporting, from freelancing to applying for a job.

Introduction Chapter 1 : What News Is and Why It's Important Chapter 2 : Your Freedoms and How It's Protected Chapter 3 : How to Gather Information Chapter 4 : How to Write the Basic News story Chapter 5 : What You Need to Know about Writing News Chapter 6 : Ethics ... Objectivity ... Reporter Rights Chapter 7 : How to Write for the World Wide Web Chapter 8 : How to Write for Broadcast: Radio ... Television Chapter 9 : How and Why to Edit Copy Chapter 10 : How to Cover Speeches Chapter 11 : How to Cover Meetings Chapter 12 : How to Cover Education Chapter 13 : How to Cover Universities Chapter 14 : How to Cover Government ... Taxes ... Political Campaigns Chapter 15 : How to Cover Business ... Industry ... Labor Chapter 16 : How to Cover Crime ... Courts ... Trials Chapter 17 : How to Cover Science ... Medicine ... Religion Chapter 18 : How to Write a Critical Review of an Art Form Chapter 19 : How to Write a Column ... Blog Chapter 20 : How to Write Feature Stories Chapter 21 : Freelancing and How to Do It Chapter 22 : How to Handle the Press Chapter 23 : How to Write in Public Relations Chapter 24 : Writing News for the Company Magazine Chapter 25 : How to Ghostwrite a Speech for Your CEO Chapter 26 : How and Why to Write the Speech of Introduction Chapter 27 : How to Get Publicity for Your CEO's Speeches Chapter 28 : How to Write and Deliver a Briefing Chapter 29 : How to Plan for a Convention Chapter 30 : Public Relations in a Crisis Chapter 31 : Now What? Chapter 32 : Find a Job Appendix 1 : Verbs of Attribution and How to Use Them Appendix 2 : Words; Their Definition and Usage Appendix 3 : Keyboard Shortcuts and Why to Use Them Appendix 4 : Keyboard Shortcuts for the Macintosh Appendix 5 : Keyboard Shortcuts for Every PC Appendix 6 : How to Calculate Percentage of Change Appendix 7 : Writing Styles of Different News Media Appendix 8 : Terms You Should Know Appendix 9 : What to Expect from Reporters from Different News Media