Television and Political Advertising
Volume Ii: Signs, Codes, and Images
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ISBN-13:
9780805806625
Veröffentl:
1991
Erscheinungsdatum:
01.10.1991
Seiten:
280
Autor:
Frank Biocca
Gewicht:
544 g
Format:
229x152x18 mm
Sprache:
Englisch
Beschreibung:
These two volumes represent the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to "Television and Political Advertising" trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.
F. Biocca, Part I:Generating Meaning in the Pursuit of Power. What is the Language of Political Advertising?
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