Fom SIlence to Voice
What Nurses Know and Must Communicate to the Public
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ISBN-13:
9780801478734
Veröffentl:
2013
Erscheinungsdatum:
15.05.2013
Seiten:
304
Autor:
Bernice Buresh
Gewicht:
621 g
Format:
254x177x22 mm
Sprache:
Englisch
Beschreibung:
The comprehensively revised and updated third edition will help nurses construct messages using a range of traditional and new social media that accurately describe the true nature of their work.
IntroductionPart I. Silent No MoreChapter 1. Ending the SilenceChapter 2. The Daisy DilemmaChapter 3. From Virtue to the Voice of AgencyChapter 4. Presenting Yourself as a NurseChapter 5. Tell the World What You DoChapter 6. Creating Anecdotes and ArgumentsPart II. Communicating with the Media and the PublicChapter 7. How the News Media WorkChapter 8. Reaching Out to the MediaChapter 9. In Your Own Voice: Blogs, Comments, Letters to the Editor, Op-EdsChapter 10. Getting It RightChapter 11. Appearing on Television, Radio, and VideosChapter 12. Opportunities and Challenges AheadAppendix: How We Came to Write This BookNotesIndex
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