Storyselling for Financial Advisors
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
26,83 €*
Alle Preise inkl. MwSt.|Versandkostenfrei
ISBN-13:
9780793136643
Veröffentl:
2000
Erscheinungsdatum:
12.01.2000
Seiten:
256
Autor:
Scott West
Gewicht:
590 g
Format:
239x189x20 mm
Sprache:
Englisch
Beschreibung:
Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
