A Cross-Cultural Theory of Voter Behavior
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ISBN-13:
9780789027368
Veröffentl:
2007
Erscheinungsdatum:
16.11.2007
Seiten:
262
Autor:
Wojciech Cwalina
Gewicht:
390 g
Format:
212x162x16 mm
Sprache:
Englisch
Beschreibung:
A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications.
Acknowledgments. About the Authors. Introduction. Chapter 1. Politics in An Age of Manufactured Images. Chapter 2. Political Cognition. Chapter 3. Political Marketing. Chapter 4. Traditional Models of Voter Behavior. Chapter 5. A Model of Voter's Choice Behavior: A Newman and Sheth Approach. Chapter 6. Predictive Models of Voter Behavior: A Reinterpretation of Newman's Approach. Chapter 7. Constructive Mind: Political Marketing, Freedom, and Democracy. References. Index.
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