Black Social Dance in Television Advertising
An Analytical History
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ISBN-13:
9780786459445
Veröffentl:
2011
Einband:
Paperback
Erscheinungsdatum:
09.08.2011
Seiten:
202
Autor:
Carla Stalling Huntington
Gewicht:
336 g
Format:
229x152x12 mm
Sprache:
Englisch
Beschreibung:
The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.
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